1915 plat map of West Bend, Wisconsin with The Tower Heritage Center

Strategic Plan

In the history of every great nonprofit, there comes a time when vision, leadership, community, and generosity come together to transform an organization. We’re embarking on the most ambitious growth initiative in our history, the 5-Year ReConnect.

It all started this past year, as we achieved our greatest challenge yet: becoming a fully independent nonprofit. The growth continued, as we purchased the 1865 Frisby House, on the corner of Poplar and Main.

The opportunity to protect this property launched us into a much-needed transformation, the 5-Year ReConnect. The 5-Year ReConnect is our direction to become more outwardly focused, evolving our ability to offer different experiences that connect people to The Tower Heritage Center and Washington County’s rich heritage.

The 5-Year ReConnect is…

  • Our most ambitious growth initiative in our history
  • About evolving our ability to offer different experiences that build meaningful relationships across generations
  • A catalyst to enrich the mission and vision of The Tower Heritage Center, supporting the long-term sustainability of the organization
  • An opportunity for us to reconnect with the community through our shared heritage
Campus of The Tower Heritage Center, home to the Washington County Historical Society

In the next five years, we’ll be venturing through these campaign focuses:

Evolve our ability to offer different experiences that connect people to The Tower Heritage Center and Washington County’s heritage. See our vision for the space here…

Intentionally leverage the original design and later alterations of our icon to better serve our society. Check out our plan for the 1889 Courthouse…

Enhance the attraction to this rare resource by providing an authentic house museum experience.

Generate an attractive nature-based space that can be utilized for public enjoyment and heritage-based programming.

Continue growing ways to interact and engage with people beyond our walls.

Each of these campaign focuses will enrich the mission of The Tower Heritage Center, supporting the long-term sustainability of the organization. For greater detail, read the Action Report here.

  • Meaningful experiences that connect us to our identity and our roots
  • Heritage everywhere through creating evergreen content that makes our stories relatable and relevant to all audiences
  • Educational opportunities to learn about history through our restored spaces, enhanced museum exhibits, and quality events and programming
  • Resources for community businesses to preserve the hard-working legacy and entrepreneurial spirit of Washington County
  • Purposeful relationships that engage the community and increase collaboration between local businesses and organizations

To learn more about The Tower Heritage Center’s work, read the inaugural edition of our annual Action Report.

Community involvement is what makes this all possible. Reach out if you’re interested in giving to the 5-Year ReConnect or want to have a meaningful conversation about any of these campaign focuses.